The Best Lead Generation Channels for Small Businesses


Home services contractors are aware of the importance of having the right tools for the job. This is also true when it comes to marketing strategy. According to HubSpot, acquiring more leads is a top priority for many marketers and finding effective strategies is often overlooked.

It is because many certain lead generation channels and campaign types do not work for every business. Whether you are a start-up or looking to expedite the growth of your company, it is crucial to choose which channels are most effective for your business.

Here are the best lead generation channels for small businesses that work best for home service businesses.  

Search Engine Optimization

In recent years, global media consumption is increasingly on the rise with millions of people constantly on their phones and computers for various reasons. Businesses can leverage this opportunity to secure home improvement leads through Search Engine Optimization (SEO).

SEO is a digital marketing strategy that uses keywords in the content to organically increase traffic to a site and make it rank higher on search engine results pages or SERPs. With successful SEO work, a business can appear on top of famous search engine lists.

As a local SEO strategy can help your home service business appear in SERPs, it is important to ensure that address and phone number are consistent on the site, business listings, and social media profiles.

Online Advertising

Online advertising is considered one of the most effective ways for small businesses to generate leads like bathroom remodeling leads. For home service contractors, a great choice for online ads would be paid search or pay-per-click (PPC) advertising.

PPC advertising helps businesses target prospects using specific keywords which is an excellent way to get traffic to a site and have customers call you directly. You can also consider other types of online ads whatever it is you deem more effective for your business.

Social Media Marketing

Almost everyone has one or two social media accounts today. Considering this, using social media to market your business is an excellent way to do so. But it is important to note that prominent social networking sites like Facebook and Twitter are not completely free.

When reaching a larger audience, it involves paying a certain cost. For this reason, small businesses should use promoted posts, free posts, and ads to reach customers. Treat social media as a conversational tool and ensure to respond when prospects leave comments or ask questions.


Email marketing is another excellent lead generation channel to consider and it usually works for home improvement services. The best way to acquire potential customers is to have them sign up by offering a free guide or quote. You can also opt to add new email signups to a welcome campaign that sends customers a few different emails over the course of days or a few weeks.

Customer Referrals

While this might not seem like marketing, word-of-mouth is an effective way to secure more leads. It is because people trust referrals from someone they know like their friends, family members, and colleagues.

The best time to ask for referrals is when customers are satisfied and happy with the work done. You can thank them for their business and ask them to recommend you to people who might require your services in the future. You can leave your business card, or contact card, or give customers a brochure detailing your services and expertise.

Lead Generation Partners

Another lead generation channel for you to consider is getting a lead generation partner. Having a trustworthy and reputable lead generation partner like HomeGuru ensures that you are put in contact with people who are interested and close to making a sale.

With HomeGuru, you will only have to pay for real and verified leads. More importantly, you are in control over your lead price as you will get to set them. HomeGuru is the lead generation partner you are looking for! You can visit visit their website at or call them directly at 888-437-8049 for more information.

Read More: Exclusive vs. Shared Leads: What’s the Difference?