Landing Page Mistakes to Avoid During Lead Conversions


Lead conversion is vital for businesses because it provides insights into the success of converting customers into paying ones. It directly impacts revenue generation, customer acquisition, and business growth, making it essential for maximizing profitability and stability.

While plenty of marketing techniques exist, the best way to get contractor leads is through a landing page. Landing pages help capture your target audience’s contact details. By utilizing personalized marketing campaigns, they have the potential to turn leads into loyal customers.

However, business owners may not be aware of the best practices when building a state-of-the-art landing page. The way you create your landing page has a significant impact on the success rate of your conversions. If it is not well-designed, consumers will not be encouraged to provide their personal information and take action.

Hence, it is imperative to recognize what not to do when building a landing page for your firm. Here are the various landing page mistakes and ensure conversions:

Illustration depicting landing page mistakes to avoid during lead conversions. Visual representation of HomeGuru's blog post.

Landing Page Mistakes to Avoid

Lack of an Appealing Image

To convert consumers, it is crucial to consider how you want to persuade them. One of the most effective ways to encourage potential contractor leads is to add an enticing or appealing image on your landing page. The absence of a picture or graphic on a landing page can make your product or service look mundane.

Furthermore, the kind of visual you choose is an essential factor to consider. You want your target market to be well-educated about the services you provide.

Hence, whenever you add photos or graphics to your landing pages, think about how they could help persuade leads to convert. A well-chosen image can evoke emotions, connect with the audience, and increase engagement, ultimately enhancing the overall user experience and raising conversion rates.

Short Copy Isn’t Always Better

There’s always a massive debate about using long or short copy on a landing page. While some believe that short copy can improve lead conversions, this is not the usual case.

In essence, the effectiveness of a long or short copy is contingent on the particular context and your target audience. For instance, a short copy is useful for basic offers that need little to no explanation to your consumers. But more sophisticated offers or ones that need substantial commitment can benefit from a longer copy.

The effectiveness of long or short copy on a landing page depends on the specific context and target audience. Generally, a concise, compelling copy highlighting key benefits performs well. Still, testing and optimization are essential to determine the ideal length for maximum conversions.

Using Multiple Calls-to-Action

Landing pages are meant to bring clarity to an audience. Multiple calls-to-action can be detrimental since it simulates confusion and deflects the intended focus, making it harder for customers to decide.

Therefore, using a clear and singular call-to-action generates a streamlined user experience. Your home improvement business should also determine the objective of your landing page to learn what type of CTA to use to achieve the desired conversion.

Clashing Design

Another mistake business owners make is how they design their page. Putting clashing designs, such as flashy colors, cheap highlighting, or bad font styles, is fairly common. While it may be tempting to use these features, this can significantly affect your credibility. Instead, use designs that are tailored to your target market.

Likewise, while it is acceptable to use content marketing systems like WordPress and Sitecore for templates, sidebars and headers, they can cause confusion and distraction. These elements, although effective for blog posts, can significantly reduce conversions. It is crucial to eliminate unnecessary clutter and create a clean, focused page when you want your audience to take action.

Ignoring Social Proof

Social proof is crucial when building a landing page as it helps establish trustworthiness. Testimonials, reviews, and social media mention provide evidence of others’ positive experiences. These customer statements reassure visitors that your product or service is valuable, reliable, and worthy of their trust and investment.  

When picking client testimonials, ensure they are credible and precise. To display a variety of viewpoints and experiences, you can consider diversity in testimonials. Endorsements from well-known personalities are also highly beneficial.

The Benefits of A/B Testing Your Landing Page

In the competitive world of online marketing, optimizing your landing pages for maximum conversions is essential. One of the most effective ways to achieve this is through A/B testing. By comparing different variations of your landing page, you can unlock valuable insights and make data-driven decisions.

The following are some benefits of A/B testing a landing page:

  • A/B testing may be done on the headline or subject line, graphics, call-to-action forms and language, layout, and colors, among other things. Testing one modification at a time will uncover which changes affected user behavior and which did not.
  • Your bounce rate is the percentage of visitors that arrive on your page and leave without visiting any other pages on your website. The more pages they visit, the more likely they are to convert. While running your landing page A/B test, observe how the various variables impact your bounce rate and consider it when selecting the best option.
  • In an A/B test, even a tiny sample size may yield meaningful, actionable information on which modifications are more engaging for users. This enables rapid optimization of new sites, applications, and low-converting pages.
  • Many firms develop new offers, goods, and services to generate income. But since acquiring fresh, high-quality traffic takes time, maximizing the traffic you already have is far more effective. Using A/B testing to enhance your sales pages can boost conversions and increase revenue without requiring additional offers.


High-quality leads help save time and resources, generate better ROI, and improve the overall success of your organization. You can guarantee successful lead conversions by employing a landing page on your site and ensuring it is well-optimized by avoiding the common mistakes mentioned above.

At HomeGuru, we build our clients with a landing page on our custom platform that automatically optimizes their accounts to drive higher-quality leads at the lowest possible price. Sign up on our website to get started today!