Building a website is no easy task. It demands a ton of action in planning, researching, designing, optimizing, and maintaining it, all to be visible to target audiences and clients on search engines like Google.
You have poured valuable time, money, and energy into creating a site, particularly for your home service business. Yet, despite visibility and constant traffic, the phone still does not ring as it should.
Statistics have shown that websites are the top lead generation channel that 90.7% of marketers use. So, if your home services website is not converting visitors into queries and leads, this indicates that something may be wrong.
These circumstances pave the way for home service providers to do their best to make their websites convincing. Rather than just setting them up and waiting for potential returns, it is also required to discern what needs to be monitored and fixed to ensure that they will immediately engage, build trust, and guide leads toward action.
Here are some reasons why your home services website might not perform as it should, and what measures you can take to convert it into a lead-generating machine.
Your Website Talks About You, But Not to Your Target Clients
Indeed, your home service business’s credentials and experience matter, but they are not the first thing leads and clients look for. One of the most common mistakes in home services sites is that the provider places too much emphasis on the company itself. In reality, they should first showcase the homeowners’ concerns.
Homeowners typically look for clarity, a quick answer, and reassurance. If potential kitchen remodeling leads don’t see your website’s messaging speaks to their pain points and plans, they will likely not convert.
How to Fix It: Making a Website Client-Focused
As a solution, it is vital to use a ‘client-focused approach’ to establish more connections, improve lead conversions, and restructure your messaging to accentuate your client’s needs:
- Highlight the significance and benefits they may get from your service.
- Speak to their pain points and needs, and show you can solve them. For instance, “Cramped kitchen? We design open, functional spaces that fit your daily life!”
- After building trust and meeting their needs, back it up with your expertise and testimonials.
Website Has Weak Clear-to-Action (CTA)
CTAs act as digital signposts; once compelling, they can engage visitors and transform them into leads. With a weak CTA, even interested prospects may leave your site instantly, simply because the next step is not visible.
Further, even if your home service business website looks professional, failure to make strong, precise, and inviting CTAs is like asking visitors to decide and convert into leads without direction.
How to Fix It: Add Sticky and Engaging CTAs
Strategically place clear CTAs throughout your website in the top part, mid-scroll, and at the end of each page. Use specific and action-driven language that aligns with what the user wants. For example, if you aim to target bathroom remodeling leads, use CTA like “Book Your Free Bathroom Remodeling Consultation” or “Get a Free Quote for your Bathroom Remodeling Today!”
Your Site Has a Flawed Page Speed and Mobile Experience
A website’s speed and mobile usability are necessary for business owners and service providers. Apart from loading times, a massive drop in lead and client conversion is also anticipated when a website fails to function well on smartphones, where most users browse.
Even a one-second delay in website page load period can decline the conversion rate by 7%, meaning every second can dramatically waste potential leads and clients.
How to Fix It: Optimize Site Page Speed and Mobile Usage
To ensure your website is highly converting, try conducting a speed audit using tools like Google PageSpeed Insights. You may compress large images, eliminate unnecessary text or content, and upgrade hosting.
On the other hand, ensure that your home service site is fully responsive, with easy-to-navigate buttons, streamlined menus, and fast-loading forms that work smoothly even on mobile devices.
You have a Generic and Unoptimized Website Page
Businesses typically depend on websites and landing pages to yield home improvement leads, but having generic and unoptimized pages builds uncertainty. Potential leads searching for renovation services want content that matches their needs. Hence, if your landing pages feel vague, are filled with too much information, have a disorganized and unprofessional design, and are off-target, they will quickly ignore you.
How to Fix It: Building Dedicated Website Landing Pages
Your website pages can acquire high-quality remodeling leads if you do the following:
- Feature suitable headlines linked to the visitor’s search intent.
- Emphasize benefits and solutions for your home improvement services.
- Include a testimonial and project photos to foster trust.
- Finish with a striking CTA to urge visitors to turn into leads and paying customers.
- Review your core website content and sections to present your business perfectly and explain the value of your services.
Your Website Has Limited Credibility Signals
Homeowners are about to decide whether to execute a complete renovation or upgrade their home. They must feel confident in the professionals they hire, making trust indicators crucial. Therefore, if your website does not demonstrate reliability, you risk losing the chance to obtain leads.
How to Fix It: Display Clear Trust-Building Elements
When building your website, showcasing your credibility signals is a huge advantage, as visitors regard the expertise of professionals they hire. As a solution, you may include elements such as verified reviews, industry certifications or professional affiliations, before-and-after images from finished projects, and client testimonials that address common homeowner concerns.
Inconsistent Follow-Up
Some home improvement businesses lose leads not solely due to bad websites, but also because of poor follow-ups. Nowadays, homeowners expect fast communication, especially after showing interest. If someone fills out your website form and does not hear back within a few hours, there’s a high chance they will reach a competitor instead. Meanwhile, if you have a faster response, there’s a greater chance for you to win the job.
How to Fix It: Respond to Leads ASAP
To fix this fast, guarantee that you have systems to notify your team immediately when a lead is submitted. This might include instant email or SMS alerts, a live chat option, a chatbot to immerse users in real time, and a customer relationship management (CRM) that tracks and automates lead follow-up.
Unlock More Leads from Your Home Services Website with HomeGuru
Your home service website is not just a display for a more professional business profile, but a dedicated sales tool. If it is not designed to convert visitors into leads, you may find yourself constantly working harder for uncertain results. Website issues like unclear messaging, ineffective CTAs, and unpleasant technicalities may seem minor, but they can lead to significant missed opportunities.
However, the good news is that these problems are fixable, and HomeGuru Leads can solve them faster than you think. We are a lead generation agency for home service providers, and we specialize in assisting to turn underperforming websites into powerful platforms.
Whatever home remodeling leads you are targeting, we craft high-converting landing pages, strategic CTAs, and optimize marketing funnels that get adequate results. Our data-driven approach also helps websites function better by applying lead generation solutions for home improvement services.
Take the first step toward more profitable leads and clients. Connect with HomeGuru today!