How to Build Multi-step Forms for Better Lead Conversions


Organizations usually use lead forms to increase conversions. These forms collect a user’s contact information in exchange for freebies like eBooks or promotions.

Many businesses use single-step landing page contact forms. However, while they serve a purpose, they can be too taxing to fill up. Hence, it is vital to consider how users can easily complete forms without feeling overwhelmed.

Multi-step forms can be an effective solution for relieving the tedious sensation often associated with accomplishing traditional landing pages. Therefore, learning how to build multi-step forms for better lead conversions is crucial for successfully generating the best plumbing leads.

What are Multi-step Forms?

A multi-step form is a long form divided into multiple pieces to make it easier for individuals to complete. The extra fields only show once a user has filled out their basic information, such as name and email address.

One of the main benefits of multi-step forms is that they are easy to read. People tend to pay more attention to information when the material is easily understandable.

Unlike lengthy forms that typically require inputting extensive information, multi-step forms split the questions across several pages. This reduces friction and allows individuals to focus more effectively on each section.

Furthermore, your business can gauge a visitor’s commitment level with a multi-step form. Website visitors genuinely interested in your offerings will more likely complete all the steps.

How to Build Multi-step Forms for Better Lead Conversions

Building an effective multi-step form is crucial for attracting exclusive live leads more successfully. Some of the best practices you can incorporate include:

Choose the Right Form Builder Tool

Selecting the right form builder is critical since it directly influences your multi-step form’s effectiveness in generating plumbing leads online. With various form builder tools, it is essential to know what features to find.

For example, an excellent form builder tool should have high-quality templates that convert quickly and provide design freedom. Safety and security are additional features you should consider. Hence, it is vital to use form builders that have encryption technology and are equipped with virus and malware protection.

Include a Progress Bar

Lengthy forms presenting an endless stream of questions can cause users to wander off. The uncertainty of the remaining questions often leaves a daunting impression, resulting in visitors abandoning the form. Putting a progress bar helps reduce the aimless meandering by giving more clarity on the form’s remaining stages and enables individuals to concentrate better on what to fill out.

Allow Individuals to Backtrack

Enabling users to return to prior phrases can improve the user experience. This feature lets individuals correct errors or modify answers, increasing overall satisfaction and form usefulness. It also gives your visitors complete control over their responses, leading to a more seamless and personalized experience.

Avoid Going Overboard

Although multi-step forms prioritize digestible sections, do not go overboard by including an excessive number of pages. Every additional click users make brings them closer to leaving the form instead of accomplishing it.

As such, keep your forms short to optimize lead conversions and prevent overwhelming visitors. You can do this by only requiring fundamental information or merging related questions. Implementing progressive disclosure techniques to gradually reveal extra fields based on the user’s input can also minimize form length.

Add a Summary Section

When concluding your multi-step form, including a recap of all provided responses helps simplify the form completion. By offering a comprehensive summary of the inputted information, users can quickly identify any errors or omissions before submitting the form. This allows your website visitors to confirm the accuracy of the details they have entered.

Final Thoughts

Lead capture forms are one of the best strategies for boosting your conversion rate. Multi-step forms serve as a crucial tool in generating leads. When utilized adeptly, these forms can provide companies with a means to capitalize on and enhance their lead generation campaigns and drive greater success.

To enhance conversion rates further, consider working with a trusted lead generation agency, such as HomeGuru. We create state-of-the-art landing pages for our clientele and attract customers from Google and Microsoft ads. Our custom-built platform is optimized to boost conversion rates and save costs. If your home improvement firm is struggling with lead generation, sign up on our website and we will help you increase leads!

To learn more about enhancing lead conversions, check out the following blogs from HomeGuru: